The PRO Rivals Open

Started in December of 2024 The PRO channels the competitive fire of the world’s top team-sport athletes into the game of golf, through 54-hole tour-style competition. Current and past pros play against same-sport rivals to produce the best golfers from the NBA, the best from the MLB, and so on, culminating in an explosive match-play event where the best in each sport face off.

Highly competitive and incredibly fun, The PRO is is a tournament series played over the course of a year, replicating the drama, pressure, and payoff of professional golf.

ETZEL has had end-to-end ownership of The PRO brand, from planning and executing the events themselves to designing the brand identity, running the marketing, and working with talent, sponsors, and PR to bring it to life.

You can check out The PRO website for more.