The PRO Rivals Open
ETZEL Agency
View The PRO Rivals Open projectDesigning the immersive fan experience of the Championship Tailgate during the College Football Playoff since 2015.
ETZEL ups the standard each year planning, designing, and operating the Championship Tailgate experience, a 15+ acre event with A-list music performances, school band pep rallies, VIP hospitality parties for CFP and ESPN, sponsor activations, concessions and more.
There are few environments in all of sport that can compete with the National Championship Game, and our over-the-top tailgate experience in the host city becomes the culmination of an entire season of rivalry, fandom, and passion—beaten only by the big game itself.
Performing artists have included the Zac Brown Band, Eric Church, Keith Urban, Tim McGraw, Walker Hayes and many more.