THE PRO Rivals Open
ETZEL Agency
View THE PRO Rivals Open projectDesigning an unforgettable red carpet viewing immersion for VIP guests of Builder’s FirstSource.
ETZEL created a private red carpet viewing suite for VIP guests complete with personal bartenders creating signature cocktails, a professional chef, and an in-suite performance by rising star Landon Parker. VIP guests also had their own red carpet moment with photographs in front of the CMA backdrop.
While guests began the night in the luxury viewing suite, they were escorted to the awards event itself through an exclusive VIP entry, then seated in VIP seats with premium views of the CMA stage where they enjoyed the evening’s performances in luxury.